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My first experience in Telco was in Claro one of the major players in Brazil. I needed to thrive the Business Transformation & Digital Innovation when streamings and social medias were growing fast worldwide.
Working as Sr. Product Manager in Claro Brasil...
I was a Digital Product Team Lead to launch the “Cross-Brand” (Single-Sing-On) and Go-to-Market strategies supported by CX pillar to enrich the User Experience through digital channels (sites, apps, e-commerce, bots).
> Market Research was very important to find new business opportunities/partners to innovate in Product Roadmaps, launching new features and building succesful Business Cases.
My challenge was to provide a great user journey following Claro Brasil strategies by providing an unique experience across digital channels. All of it by engaging with different squads to thrive innovation.
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